Gartner Research

Sales Technology Primer for 2019

Published: 05 February 2019

ID: G00375894

Analyst(s): Theodore Travis , Adnan Zijadic , Melissa Hilbert , Mark Lewis , Ilona Hansen


Sales technology automates the full scope of the sales value chain, including planning, enablement, execution and optimization. Our 2019 sales technology research will help application leaders to identify the most relevant new technologies for automating and transforming their sales processes.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can we best support sales execution technology objectives?
    • How can we best support sales performance management technology objectives?
    • How can we best support sales enablement technology objectives?
    • How can we best support sales effectiveness objectives?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.