Gartner Research

Sales Technology Primer for 2019

Published: 05 February 2019

ID: G00375894

Analyst(s): Theodore Travis, Adnan Zijadic, Melissa Hilbert, Mark Lewis, Ilona Hansen

Summary

Sales technology automates the full scope of the sales value chain, including planning, enablement, execution and optimization. Our 2019 sales technology research will help application leaders to identify the most relevant new technologies for automating and transforming their sales processes.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can we best support sales execution technology objectives?
    • How can we best support sales performance management technology objectives?
    • How can we best support sales enablement technology objectives?
    • How can we best support sales effectiveness objectives?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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