Published: 05 February 2019
The complex and changing technology buying cycle has made it harder for providers to differentiate their messaging and meet customer needs. Technology and service providers can use this research to define impactful messaging and positioning and sales and marketing strategies to drive revenue growth.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How can I create differentiated positioning?
- How do I create compelling stories?
- How do I apply account-based marketing best practices?
- How can I maximize route-to-market success including partners?