Gartner Research

Three Ways to Tailor Presentations to the Audience

Published: 19 July 2016

ID: G00386128

Analyst(s): Procurement Research Team


Category managers can use a simple reference sheet to categorize business partners they work with into one of 4 discrete personality types. The tool focuses on helping Procurement staff recognize identifying characteristics and provides simple communication tips to help them effectively present information to each personality type.

Table Of Contents

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Business Partner Personality Categorization Tool

Personality Profile Database

Presentation Reviews

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