Gartner Research

Retail Transformation From Multichannel to Unified Retail Commerce Primer for 2019

Published: 05 February 2019

ID: G00375914

Analyst(s): Robert Hetu , Max Hammond , Miriam Burt , Kelsie Marian , Joanne Joliet


Competitive advantage in the retail marketplace depends on near flawless execution of customer-facing processes that increasingly span an ecosystem of partners. Retail CIOs can use this research to equip organizations for the future through technologies that enhance the customer experience.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can I ensure that my organization is employing appropriate digitalization strategies aligned with future business and technology trends?
    • How can I create and execute merchandising strategies using customer insight to deliver unified retail commerce?
    • How can I automate and optimize operational business processes to achieve efficiency and excellence in unified retail commerce?
    • How can I use customer data effectively to increase revenue, customer loyalty, retention and lifetime value?
    • How can I use algorithms and machine learning to enable execution built on big data through advanced and predictive analytics and AI?
    • How can I optimize our workforce to execute effectively on customer requirements?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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