Gartner Research

Product Marketing Leadership Primer for 2019

Published: 07 February 2019

ID: G00375807

Analyst(s): Michael Maziarka , Christy Ferguson


Exceptional technology product marketing leaders drive business results by excelling in all facets of leadership. They must secure and allocate budget and resources, adeptly apply technology, improve outcomes based on KPIs, and collaborate with others to influence go-to-market strategies.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How should I secure and allocate my budget and resources to drive business impact?
    • What metrics do I need to measure success and foster an agile marketing approach?
    • What technology investments should I make to enable innovative marketing approaches?
    • How do I inspire productive collaboration with internal stakeholders and trusted agencies?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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