Gartner Research

Product Promotion and Awareness Primer for 2019

Published: 07 February 2019

ID: G00375776

Analyst(s): Michael Maziarka , Christy Ferguson


Building awareness, creating and nurturing opportunities, and prompting engagement are vital to grow revenue with existing and new accounts. Technology product marketers must develop inbound and outbound strategies that fuel demand generation programs aligned to the strategic goals of the company.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I ensure SDRs are integrated into my demand generation programs and equipped to be effective?
    • How do I map content to audience profiles, needs and buying streams for buyers to find it valuable and engaging?
    • What channels and calls to action should I leverage to reach technology buyers?
    • What types of nurture campaigns are needed to meet my demand generation objectives?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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