Gartner Research

Product Marketing Impact Primer for 2019

Published: 07 February 2019

ID: G00375796

Analyst(s): Michael Maziarka, Christy Ferguson

Summary

Marketing programs must encompass the entire customer life cycle to meet aggressive growth goals. Technology product marketers should use this research to propel the impact of their sales enablement, account-based marketing, customer advocacy and solution, field and partner marketing programs.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I best enable my sales team to adapt to dynamic buyer behavior and increase conversions?
    • How do I implement, manage and optimize a successful account-based marketing program?
    • How do I scale product marketing reach and results through field, vertical and partner marketing programs?
    • How do I apply customer marketing and advocacy to attract buyers and retain customers?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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