Gartner Research

Marketplace Primer for 2019

Published: 07 February 2019

ID: G00379545

Analyst(s): Niketa Patel


AI, BI, IoT, digital customer experience, security, and edge and cloud computing are shaping market opportunities. The resulting realignment of business goals and supporting technology will impact target markets and competitive landscapes. Gartner can help technology and service providers respond.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the growth opportunities in my target marketplace(s)?
    • Who are the key buyers in my target marketplace, and what do they want?
    • Who are the key competitors, what is the competitive landscape, and how will it shift?
    • What are the technology trends and shifts that affect my target marketplace?
    • What are CIOs and IT leaders evaluating and buying?
    • How will my target marketplace shift or disrupt?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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