Gartner Research

Why You Should Respond to Your Customers

Published: 06 February 2019

ID: G00705813

Analyst(s): Customer Experience Research Team

Summary

Most customers want to know how companies will use their feedback but never hear about any resulting changes. However, customers are more likely to respond to future surveys when the company follows up with them. CX leaders can improve future survey efforts by closing the loop with customers.

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