Gartner Research

How Freemium Can Work — 5 Case Studies

Published: 08 February 2019

ID: G00377134

Analyst(s): Bill Ray , Jeff Chamberlain


A freemium business model can excel in providing value to both end users and the supplying business. This document has five working case studies that provide practical templates from which tech CEOs can draw in creating their own success.

Table Of Contents

Three Next Steps


Case Studies

  • Non-Commercially Free
    • Buffer
    • Microsoft Flow
  • Functionally Free
    • Acquia
    • Slack
  • Entirely Free
    • Fortnite


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