Gartner Research

Market Insight: How to Position and Differentiate CDN and Digital Commerce Enablement Services for the Retail Industry

Published: 11 February 2019

ID: G00383799

Analyst(s): Ted Chamberlin , Brandon Medford , Hanna Karki


The retail industry is rebalancing investments in physical presence and online assets to support a unified shopping experience. Technology product managers responsible for CDN and digital acceleration products should use this research as a guide for productizing CDN to retail service organizations.

Table Of Contents


  • Regulation and Compliance
  • Contracting
  • Openness for Adopting Innovation
  • Development Methodologies Maturity
  • Digital Security Capabilities
  • Appetite for Outsourcing
  • Preferred Geographic Distribution
  • Desired Managerial Overhead

Background and Context

  • Technical Background
  • Market Context

The Impact

  • CDN Is No Longer Just About Caching the Content
  • The Public Cloud Service Effect


Gartner Recommended Reading

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.