Published: 12 February 2019
Analyst(s): Gene Phifer , Gavin Tay , Mike Lowndes , Irina Guseva
Organizations use a DXP to compose, manage, deliver, contextualize and optimize experiences across B2C, B2B and B2E use cases. This Critical Capabilities will help application leaders in charge of CX and digital transformation initiatives find the most suitable vendor for their needs.
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