Gartner Research

Critical Capabilities for Digital Experience Platforms

Published: 12 February 2019

ID: G00360086

Analyst(s): Gene Phifer , Gavin Tay , Mike Lowndes , Irina Guseva


Organizations use a DXP to compose, manage, deliver, contextualize and optimize experiences across B2C, B2B and B2E use cases. This Critical Capabilities will help application leaders in charge of CX and digital transformation initiatives find the most suitable vendor for their needs.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • BloomReach
    • CoreMedia
    • Crownpeak
    • Episerver
    • IBM
    • Kentico
    • Liferay
    • Microsoft
    • OpenText
    • Oracle
    • Salesforce
    • SAP
    • SDL
    • Sitecore
    • Squiz
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Multichannel Support
    • Customer Experience Management
    • Personalization & Context Awareness
    • Content Management
    • Analytics and Optimization
    • Cloud Capability
    • Usability
    • Applied Artificial Intelligence
    • Integration and Interoperability
    • Navigation, Search and Insight
    • Architecture and Development
    • Security Admin and Access Control
    • Collaboration and Knowledge Sharing
  • Use Cases
    • B2C Experience
    • B2B Experience
    • B2E Experience
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Product Packaging Criteria
  • Business Inclusion Criteria
  • Functional Inclusion Criteria
  • Critical Capabilities Rating

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