Gartner Research

3 Best Practices for Addressing Common Sales Technology Governance Issues

Published: 12 February 2019

ID: G00383367

Analyst(s): Theodore Travis


Sales technology customers have three common governance issues that inhibit success with deployments. Application leaders supporting CRM sales technology can overcome these challenges with Gartner’s best practices for defining sales technology visions, application design and adoption plans.

Table Of Contents
  • Key Challenges



  • Guide Business Partners to Establishing an SFA Vision
  • Stay Close to the SFA Vendor’s Default Functional Capabilities and Data Model
    • Minimizing Application Complexity
  • Establish an Executive Mandate to Justify the System and Explain How to Use It

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