Gartner Research

Over-the-Top TV Advertising Opportunities

Published: 13 February 2019

ID: G00363598

Analyst(s): Eric Schmitt


OTT TV presents a potent combination of audience reach and growth opportunities for advertising. To deploy OTT media campaigns, marketing leaders must navigate a fragmented and dynamic landscape of ad sellers.

Table Of Contents



  • OTT Ad Seller Landscape Is Fragmented and Dynamic
    • Ad-Supported Video-on-Demand
    • Virtual Multichannel Video Programming Distributors
    • Network Programmers
    • Other Providers
  • Sponsorships and Future Opportunities
  • How to Take Advantage of OTT Advertising Opportunities

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