Gartner Research

Finding the Marketer Opportunity in Older Millennials Bracing for 40

Published: 07 February 2019

ID: G00384684

Analyst(s): Iconoculture Research Team

Summary

Older Millennials are moving into a distinct life stage that comes with bigger earnings and bigger burdens. This change merits that marketers take a differentiated strategy, and take into consideration the effect that this group’s formative years is likely to have on the consumers they’ll become.

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