Published: 07 February 2019
To cut through the noise and clutter, messaging must articulate clear differentiation and project a relevant sense of urgency. To that end, technology product marketers must develop positioning that imparts the strategy, devise a portfolio marketing plan and tell compelling stories.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How do I create compelling, memorable messaging that clearly articulates why my product is the best solution?
- How do I craft a story that encompasses my full portfolio, while conveying the value of individual products?
- How do I use storytelling to capture attention and prompt buyers to engage?