Gartner Research

Life Science Digital R&D and Commercial Strategy and Innovation Primer for 2019

Published: 07 February 2019

ID: G00383403

Analyst(s): Animesh Gandhi , Brad Holmes , Jeff Smith , Mark E. Gilbert , Rich Ross, Michael Shanler


Life science organizations’ success depends on their ability to adapt and thrive in rapidly evolving technological, scientific and economic conditions. This research helps CIOs identify, prepare for and navigate these dynamics, and align IT strategy and leadership to their digital innovation goals.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can organizations leverage digital technology to address next-generation life science environment challenges and opportunities?
    • How can R&D accelerate new product development through external collaboration, optimized innovation, deep analytics and digital technology?
    • How can life science sales and marketing deploy digital channels, CRM systems, analytics solutions and revenue management platforms to optimize engagement with customers?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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