Gartner Research

Industries Marketplace Primer for 2019

Published: 07 February 2019

ID: G00379546

Analyst(s): Sylvain Fabre , Venecia Liu , Moutusi Sau


Gartner’s industries marketplace research helps technology leaders understand the business dynamics and technology drivers that play a critical role in how industries adopt technologies, their buying preferences and behavior in order to compete.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What are the growth opportunities in my target industry?
    • Who are the key buyers in my target industry and what do they want?
    • What are the technology trends/shifts that affect my target industry?
    • What are CIOs and IT leaders evaluating and buying in my target industry?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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