Gartner Research

Forward-Looking Insight Activation (Valvoline)

Published: 08 February 2019

ID: G00700662

Analyst(s): Market Insights and Analytics Research Team


To prepare the company for a potential industry disruption, inform long-term strategy and expand the market insights (MI) team’s project portfolio, the head of market insights at Valvoline developed a process to integrate forward-looking insights into corporate strategic planning.

Table Of Contents


Solution Highlights


Business Context


Develop Forward-Looking Insights Based on Future Opportunities, Not Risks

Inject Forward-Looking Insights Into Strategic Planning


About This Research

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