Published: 08 February 2019
Analyst(s): Market Insights and Analytics Research Team
To prepare the company for a potential industry disruption, inform long-term strategy and expand the market insights (MI) team’s project portfolio, the head of market insights at Valvoline developed a process to integrate forward-looking insights into corporate strategic planning.
Develop Forward-Looking Insights Based on Future Opportunities, Not Risks
Inject Forward-Looking Insights Into Strategic Planning
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