Published: 08 February 2019
Analyst(s): Market Insights and Analytics Research Team
To prepare the company for a potential industry disruption, inform long-term strategy and expand the market insights (MI) team’s project portfolio, the head of market insights at Valvoline developed a process to integrate forward-looking insights into corporate strategic planning.
Develop Forward-Looking Insights Based on Future Opportunities, Not Risks
Inject Forward-Looking Insights Into Strategic Planning
About This Research
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.