Gartner Research

Research Roundup for Tech CEOs, 4Q18

Published: 11 February 2019

ID: G00370655

Analyst(s): George Brocklehurst , Christine Tenneson


This research summary is for tech CEOs responsible for product strategy and launch, customer acquisition, corporate development, and business performance management. It helps guide them to relevant Gartner research published in 4Q18.

Table Of Contents


Research Highlights

  • Product Strategy and Launch for Tech CEOs
    • What customer needs are unmet by existing solutions? What packaging and pricing strategies will allow me to win new customers, without leaving money on the table? What are the best practices for a successful product launch?
  • Customer Acquisition for Tech CEOs
    • What strategies create clear and effective messaging? What are the critical success factors for sales, channel and alliance strategies? What best practices improve the customer experience from acquisition through retention?
  • Business Performance Management for Tech CEOs
    • How do we effectively use KPIs to create competitive differentiation? What are the right resources and organization for success? How do we create opportunities for employee engagement?
  • Corporate Development for Tech CEOs
    • How can we improve our odds of success when expanding into a new geography? How can we utilize an ecosystem or strategic alliance to gain competitive advantage? What are the best practices that we should follow for a successful M&A?

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