Gartner Research

Ask Your Enterprise Buyers Seven Questions for Better Product Planning

Published: 11 February 2019

ID: G00378113

Analyst(s): Alan Antin , Amanda Sabia


Gartner’s enterprise technology adoption profiles are designed to segment buyers based on their attitudes and preferences toward technology evolution. Technology product managers can use ETA profiles to better visualize their ideal customer profile and plan product investments.

Table Of Contents


  • Segmentation Is Essential in Product Planning
  • Ask Seven Interview Questions
  • Evaluate Responses Across Three Dimensions
    • How to Evaluate ETA Profiles
  • Identifying Your Target Audience ETA Profile

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