Gartner Research

Tech CEOs’ Best Practice Checklist for Product Launch: Conversational Platforms

Published: 12 February 2019

ID: G00376716

Analyst(s): Adrian Lee


Many conversational platform vendors deliver continuous, incremental NLP product enhancements, but are missing foundational elements in their product launch preparation. Tech CEOs in these companies must master the basics and develop each step to ensure launch readiness for success.

Table Of Contents
  • Key Challenges



  • The State of Conversational Platform Marketing
    • Step 1: Determine the Launch Lead and Team
    • Step 2: Scope the Launch
    • Step 3: Create the Launch Plan
    • Step 4: Build Sales and Operational Readiness
    • Step 5: Evaluate


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.