Gartner Research

Tech CEOs’ Best Practice Checklist for Product Launch: Conversational Platforms

Published: 12 February 2019

ID: G00376716

Analyst(s): Adrian Lee

Summary

Many conversational platform vendors deliver continuous, incremental NLP product enhancements, but are missing foundational elements in their product launch preparation. Tech CEOs in these companies must master the basics and develop each step to ensure launch readiness for success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • The State of Conversational Platform Marketing
    • Step 1: Determine the Launch Lead and Team
    • Step 2: Scope the Launch
    • Step 3: Create the Launch Plan
    • Step 4: Build Sales and Operational Readiness
    • Step 5: Evaluate

Conclusion

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