Gartner Research

Amazon Versus Alibaba Versus Your Company — Tech CEOs Should Leverage, Cooperate or Compete With Digital Giants

Published: 13 February 2019

ID: G00383528

Analyst(s): CK Lu

Summary

Small vendors looking at long-term corporate development all have an emerging problem on the horizon — how to deal with digital giants. These giants can be a competitor and partner simultaneously to many TSPs. This research highlights how tech CEOs should deal with Amazon and Alibaba.

Table Of Contents

Analysis

  • Introduction
    • Why Can Amazon and Alibaba Scale So Fast?
    • What Are the Opportunities for TSPs From Being Part of an Ecosystem Business Model Perspective?
    • What Decisions Do TSPs Need to Make to Deal With Amazon and Alibaba?
  • Snapshot of Amazon and Alibaba
    • Amazon and Alibaba Both Have Digital Culture in Their Core
    • Who Are Amazon and Alibaba Competing Against?
  • How Amazon’s and Alibaba’s Growth Plans Impact TSPs
    • Considering Amazon and Alibaba as Suppliers
    • Considering Amazon and Alibaba as Partners
    • Considering Amazon and Alibaba as Competitors
    • Now Is the Time to Act

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client