Gartner Research

Amazon Versus Alibaba Versus Your Company — Tech CEOs Should Leverage, Cooperate or Compete With Digital Giants

Published: 13 February 2019

ID: G00383528

Analyst(s): CK Lu


Small vendors looking at long-term corporate development all have an emerging problem on the horizon — how to deal with digital giants. These giants can be a competitor and partner simultaneously to many TSPs. This research highlights how tech CEOs should deal with Amazon and Alibaba.

Table Of Contents


  • Introduction
    • Why Can Amazon and Alibaba Scale So Fast?
    • What Are the Opportunities for TSPs From Being Part of an Ecosystem Business Model Perspective?
    • What Decisions Do TSPs Need to Make to Deal With Amazon and Alibaba?
  • Snapshot of Amazon and Alibaba
    • Amazon and Alibaba Both Have Digital Culture in Their Core
    • Who Are Amazon and Alibaba Competing Against?
  • How Amazon’s and Alibaba’s Growth Plans Impact TSPs
    • Considering Amazon and Alibaba as Suppliers
    • Considering Amazon and Alibaba as Partners
    • Considering Amazon and Alibaba as Competitors
    • Now Is the Time to Act

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