Responding to a need for frequent feedback during product development and a desire for a more customer-centric culture, CX leaders at Adobe created the Experience-athon program — sessions where Adobe employees act as beta users and complete “missions” specially designed by product teams.
Scalable Event Platform
Employees as Actual Customers
Results: Driving Toward True Customer-Centricity
About the CX Team at Adobe
Q&A With Barbie Fink, Director
About This Research
Recommended by the Authors
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