Gartner Research

Managing Agency Relationships to Drive Efficiencies in Creative Execution

Published: 10 February 2019

ID: G00705614

Analyst(s): Marketing Research Team


This research helps marketing leaders manage their agency relationships to drive efficiencies in creative execution, by defining their outsourced creative needs and capabilities, facilitating interagency collaboration and driving agency performance.

Table Of Contents

Define Agency Needs

Facilitate Interagency Collaboration

Select an Interagency Collaboration Model

Collect 360-Degree Feedback

Bridge Interagency Silos

Design Collaboration Tools and Guidelines

Drive Performance With Agencies


Recommended by the Authors

About This Research


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