Gartner Research

Managing Agency Relationships to Drive Efficiencies in Creative Execution

Published: 10 February 2019

ID: G00705614

Analyst(s): Marketing Research Team

Summary

This research helps marketing leaders manage their agency relationships to drive efficiencies in creative execution, by defining their outsourced creative needs and capabilities, facilitating interagency collaboration and driving agency performance.

Table Of Contents

Define Agency Needs

Facilitate Interagency Collaboration

Select an Interagency Collaboration Model

Collect 360-Degree Feedback

Bridge Interagency Silos

Design Collaboration Tools and Guidelines

Drive Performance With Agencies

Conclusion

Recommended by the Authors

About This Research

Endnote

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.