Published: 10 February 2019
ID: G00705614
Analyst(s): Marketing Research Team
This research helps marketing leaders manage their agency relationships to drive efficiencies in creative execution, by defining their outsourced creative needs and capabilities, facilitating interagency collaboration and driving agency performance.
Define Agency Needs
Facilitate Interagency Collaboration
Select an Interagency Collaboration Model
Collect 360-Degree Feedback
Bridge Interagency Silos
Design Collaboration Tools and Guidelines
Drive Performance With Agencies
Conclusion
Recommended by the Authors
About This Research
Endnote
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