Gartner Research

Grow Your Brand With Cannabis Consumers

Published: 14 February 2019

ID: G00384203

Analyst(s): Emily Moquin


Too many marketers are miscasting cannabis as a niche consumer interest rather than a mainstream phenomenon that presents major brand opportunities.

Table Of Contents


  • Key Challenges
  • Recommendations
  • Introduction
  • Analysis
    • Seize the Mass-Market Opportunity of Cannabis Now to Capitalize on Projected Growth
    • Broaden and Deepen Your Understanding of the Cannabis Consumer
    • Focus on Proven Wellness Benefits and Anxiety Relief
    • Apply an Epicurean Lens to Cannabis Product Positioning
  • Conclusion

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