Gartner Research

Tech CEOs of Mapping and Location Service Providers Must Anticipate Competitors’ Next Moves

Published: 15 February 2019

ID: G00381315

Analyst(s): Jim Hare , Annette Zimmermann


Product strategies in the mapping and location market have often failed because detailed market analysis was missing or a competitor moved faster than expected. Tech CEOs of mapping and location services should use the strategic group method to improve product planning and identify opportunities.

Table Of Contents
  • Key Challenges



  • New Entrants and Changing Buying Power Create Emerging Competitive Rivalries
    • Buyer Power
    • Threat of New Entry
    • Competitive Rivalries
    • Recommendations
  • Use the Strategic Group Method to Analyze Your Competitors’ Product Gaps
    • Recommendations
  • Tech CEOs Must Anticipate Competitive Dynamics
    • A Large Vendor Moving Ahead: Apple Has Moved Quietly Into In-House Map Creation
    • A Midsize Vendor Expanding Its Portfolio: HERE Technologies Launches Beta of a Map Data Visualization Product (HERE XYZ)
    • Recommendations
    • Acronym Key

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