Gartner Research

Upskill Your Marketing Team’s Analytics Capabilities

Published: 19 February 2019

ID: G00378413

Analyst(s): Anna Maria Virzi


Improve your marketing team’s data literacy and marketing analytics capabilities by delivering analytics training and development. Marketing leaders can adapt these best practices to assess needs, develop a menu of training options and measure the training’s effectiveness.

Table Of Contents
  • Key Challenges



  • Perform a Needs Assessment of Marketing Data and Analytics Skills
  • Project Future Needs
  • Establish and Share Training Objectives
  • Develop a Menu of Training Options, Balancing Time and Cost
  • Measure the Training’s Effectiveness
  • Reinforce Ongoing Learning and Collaboration

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