Gartner Research

Embedding Quality in New Product Design

Published: 14 February 2019

ID: G00701638

Analyst(s): Quality Research Team


While common approaches to improve early attention to design quality — such as streamlining quality activities — are helpful, they do not go far enough. To most effectively increase early attention to quality in new product development, quality leaders must follow a new approach: guided ownership.

Table Of Contents

Increased Pressure on Product Development

Consequences of Catching Flaws Downstream

Benefits of Shifting Attention to Quality Upstream

Trade-Offs Under Pressure

Quality’s Attempt to Counter Pressures

Our Research

Best Approach: Guided Ownership

The Guided Ownership Difference

Mandatory Work: Less Is More

Help Product Development Create Quality Plans

Arm Product Developers With Knowledge

Motivate Product Developers to Make Quality Choices

Help Product Developers Make Informed Trade-Offs When Executing the Quality Plan



Recommended by the Authors

About This Research


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