Published: 14 February 2019
ID: G00701638
Analyst(s): Quality Research Team
While common approaches to improve early attention to design quality — such as streamlining quality activities — are helpful, they do not go far enough. To most effectively increase early attention to quality in new product development, quality leaders must follow a new approach: guided ownership.
Increased Pressure on Product Development
Consequences of Catching Flaws Downstream
Benefits of Shifting Attention to Quality Upstream
Trade-Offs Under Pressure
Quality’s Attempt to Counter Pressures
Our Research
Best Approach: Guided Ownership
The Guided Ownership Difference
Mandatory Work: Less Is More
Help Product Development Create Quality Plans
Arm Product Developers With Knowledge
Motivate Product Developers to Make Quality Choices
Help Product Developers Make Informed Trade-Offs When Executing the Quality Plan
Conclusion
Recommendations
Recommended by the Authors
About This Research
Endnotes
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