Gartner Research

Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience

Published: 18 February 2019

ID: G00370105

Analyst(s): Sylvain Fabre, Hanna Karki

Summary

Services (such as augmented reality/virtual reality) will rely on 5G and next-generation Wi-Fi to disrupt customer experience in retail, in and outside the store. Technology product managers must provide products and services to facilitate adoption for this technology in this late adopter segment.

Table Of Contents

Analysis

  • Introduction
  • In-Store Retailers Are Deploying Immersive Experience Technologies
  • Augmented Reality Boosts In-Store Digitalization
  • Virtual Reality to Help Product Design and Visualization
  • Ecosystems Enforce Innovative Technology Investments
  • 5G and Next-Generation Wi-Fi Unlocks AR and VR to Elevate the Customer Experience
    • Early Example of How One Brand Is Starting to Change the In-Store Experience
  • Contrarian View — If 5G Commercialization Continues Slowly, These Trends Change
  • Vendors to Watch

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