Gartner Research

Tech CEOs Must Ensure Sales and Marketing Teams Are Engaged in M&A Due Diligence

Published: 19 February 2019

ID: G00385147

Analyst(s): Gaurav Gupta


Sales and marketing due diligence is becoming a critical aspect in evaluating potential target companies in an M&A as routes to market become increasingly complex. Tech CEOs must look beyond financial synergies and bring to the evaluation a critical marketing and sales perspective.

Table Of Contents


  • Establish a Marketing and Sales Teams Perspective From the Outset
  • Ensure a Holistic View of Marketing, Sales and Product Is Taken
  • Expand the Scope of Premerger Analysis for a Candidate Company
    • Summary

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