Published: 19 February 2019
Product marketing may not have the right KPIs to support customer retention goals. For subscription-based products and services, technology product marketers should establish a repeatable measurement strategy to correlate marketing influence on customer adoption, advocacy and retention.
Included in Full Research
- Define Goals to Drive Customer Success
- Establish a Measurement Strategy to Quantify Marketing Influence on Customer Success
- Seek Holistic Views of Customer Data at the Account Level
- Ensure Repeatable and Accurate Measurement of Product Marketing