Gartner Research

Measure the Influence of Product Marketing on Customer Success KPIs for Subscription-Based Products

Published: 19 February 2019

ID: G00381778

Analyst(s): Ray Pun

Summary

Product marketing may not have the right KPIs to support customer retention goals. For subscription-based products and services, technology product marketers should establish a repeatable measurement strategy to correlate marketing influence on customer adoption, advocacy and retention.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Define Goals to Drive Customer Success
  • Establish a Measurement Strategy to Quantify Marketing Influence on Customer Success
  • Seek Holistic Views of Customer Data at the Account Level
  • Ensure Repeatable and Accurate Measurement of Product Marketing
  • Summary

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