Gartner Research

Market Your IT Sourcing, Procurement and Vendor Management Value Using Targeted Stakeholder Communication

Published: 20 February 2019

ID: G00381825

Analyst(s): Joanne Spencer , Yanni Karalis


Sourcing, procurement and vendor management leaders provide significant value to the organization, but struggle to communicate their worth in an effective way. Targeted efforts to market the activities and value of your endeavors are key to gaining acceptance and participation.

Table Of Contents
  • Key Challenges



  • Define Your SPVM Organizational Role and Responsibilities
  • Evaluate Your Key Stakeholders’ Perceptions and Expectations of Your Role and Value
  • Develop Unique Value Propositions to Communicate Your Worth
  • Create a Communication Plan

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