Gartner Research

5 Steps to Create an Agile and Differentiated Product Roadmap

Published: 21 February 2019

ID: G00384691

Analyst(s): Tao Wu


A compelling customer experience and clear differentiation from competitors are key factors for successful product growth. Technology product managers should use this research to create an agile, differentiated product roadmap and to avoid potential pitfalls.

Table Of Contents
  • Key Challenges



  • Step 1: Map Scenarios to Features
  • Step 2: Recognize Value-Add and Competitive Differentiators
  • Step 3: Identify the First-Release Scope
  • Step 4: Prioritize Features With Customer Feedback
  • Step 5: Make the Roadmap Agile to Adapt to Market Changes

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