Gartner Research

Digital Business Demands a New Leadership Style — The Why, What and How

Published: 22 February 2019

ID: G00363211

Analyst(s): Cassio Dreyfuss


Despite CIO’s efforts to increase the readiness for change in the IT organization, traditional corporate culture still supports leadership practices of the industrial era. CIOs must influence business and top management to adopt a new active and effective digital business leadership style.

Table Of Contents


  • No. 1. The New Digital Business Environment and the New Leadership
  • No. 2. Embracing Uncertainty
  • No. 3. Three Principles Underline the Path to the New Leadership
  • No. 4. Developing the Right Relationships
  • Down: Inspiration, Guidance, Coaching
  • At Level: Complicity, Partnership, Level Play
  • Up: Sponsorship, Support, Participation

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