Gartner Research

Attract and Recruit Top Talent With a Compelling Employment Value Proposition

Published: 25 February 2019

ID: G00380493

Analyst(s): Diane Berry, Lily Mok, Yuko Adachi

Summary

CIOs globally are faced with a scarce supply of digital talent. It’s imperative that CIOs work with HR leaders to develop a compelling employment value proposition that enhances their competitive position for attracting and recruiting top talent.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Define a Compelling Employment Value Proposition
  • Use the “Four Ps” of Marketing: Product, Place, Price and Promotion
  • Measure the Impact of Your Employment Value Proposition

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