Gartner Research

6 Ways Marketing Leaders Can Earn New Digital Revenue

Published: 25 February 2019

ID: G00373143

Analyst(s): Jennifer Polk , Hung LeHong


Digital revenue offers marketing leaders a path to making a more measurable impact on financial outcomes and generating income that can be reinvested in marketing-led initiatives. Use this research to evaluate six ways marketers can earn digital revenue.

Table Of Contents


  • Explore Six Options for Earning Digital Revenue
  • Show How Digital Revenue Delivers Profitable Growth

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