Gartner Research

How Technology Product Managers Can Use AI Tools to Better Understand Customers

Published: 25 February 2019

ID: G00383081

Analyst(s): Jessica Ekholm


Customer experience is increasingly as important to enterprise success as pricing and product. To ensure customer experience improvement efforts are effective, technology product managers must familiarize themselves with artificial intelligence solutions for real-time understanding of the customers.

Table Of Contents
  • Key Challenges



  • Step 1: Familiarize Yourself With the AI Technologies Suitable to Understand Your Customers — Faster and More Efficiently
  • Step 2: Decide Whether to Build or Buy
  • Step 3: Track and Measure Success

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