Gartner Research

Use AI to Improve the Sales and Customer Experience

Published: 25 February 2019

ID: G00382514

Analyst(s): Jessica Ekholm , Ilona Hansen , Brian Manusama


Creating a great customer experience is vital to the success of the B2B sales process. Tech CEOs must use AI techniques and technologies for sales preparation, disposition, coaching and execution to retain and grow accounts.

Table Of Contents
  • Key Challenges



  • Use AI for Sales Preparation
  • Use AI for Sales Coaching and New Hire Training
  • Use AI for Sales Execution

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