Gartner Research

Use AI to Improve the Sales and Customer Experience

Published: 25 February 2019

ID: G00382514

Analyst(s): Jessica Ekholm, Ilona Hansen, Brian Manusama

Summary

Creating a great customer experience is vital to the success of the B2B sales process. Tech CEOs must use AI techniques and technologies for sales preparation, disposition, coaching and execution to retain and grow accounts.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use AI for Sales Preparation
  • Use AI for Sales Coaching and New Hire Training
  • Use AI for Sales Execution

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.