Gartner Research

Maturity Model for Mobile Marketing

Published: 25 February 2019

ID: G00380314

Analyst(s): Charles Golvin , Mike McGuire


Mobile techniques entice marketing leaders with the allure of connected experiences and business growth. But adopting new tactics without sound mobile capabilities drives churn. Use Gartner’s mobile marketing maturity model to improve multichannel marketing by leveraging a stronger mobile strategy.

Table Of Contents
  • Key Challenges



  • Level 1: Nascent
  • Level 2: Developing
  • Level 3: Intermediate
    • Level 4: Advanced
  • Level 5: Master
    • What to Do Next

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