Gartner Research

Improve Marketing Campaign Effectiveness and Customer Engagement by Using In-Application SaaS Messaging

Published: 26 February 2019

ID: G00377092

Analyst(s): Kristin Von Manowski , Christy Ferguson


SaaS technologies can support many new in-application messaging options able to accelerate demand generation strategies. Technology product marketers must collaborate with product managers to add application features that artfully target customer moments to expand solution customer lifetime value.

Table Of Contents
  • Key Challenges



  • Package and Sell Features in Modules With Separate Revenue Streams
  • Automate the Delivery of Upsell or Cross-Sell Offers by Designing In-Application CTAs
  • Beyond Demand Generation to Ongoing Nurture Campaigns

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